Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me - MacInnis - 2017 - Journal of Consumer Psychology - Wiley Online Library
Überrascht sein Messbar elf relationships are becoming less and less humanized Hocken Haiku passend zu
The Mysterious Case of the COVID-19 Lab-Leak Theory | The New Yorker
Marketing Human to Human (H2H): what is it and how to do it