Just Do It': The surprising and morbid origin story of Nike's slogan - The Washington Post
Nike's "Just do it" was based on the last words of a murderer
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Nike's 'Just do it' slogan inspired by death row prisoner's last words
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Nike - Just Do It (1988) - Very first commercial - YouTube
Nike's "Just do it" was based on the last words of a murderer
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The history of Nike's Just Do It slogan – Creative review
