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How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed
Celebrity Endorsement via Social Media: The benefits, drawbacks and ways to select the right celebrity for your brand | Olivia's Blog
Advantages and Disadvantages of Celebrity Endorsement in Marketing
The Economics of Celebrity Endorsements | NUVO
How Nike Marketing Is Successful - Nike Marketing Strategy. - Plant2tree
Celebrity Brand Endorsement: 7 Tips to Getting it Right : Persona Design