Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
Nike's Brand Strategy: Purpose, Mission and Positioning by ThinkBastien | Brand purpose, Brand strategy, Nike brand
Nike Mission, Vision & Values | Comparably
What You Can Learn from Nike Branding Strategy | Rival IQ
Nike Inc.'s Mission Statement is amazing!...i go to business school/am an athlete haha. Bill Bowerman track and field … | Mission, Mission statement, Inspiration
Brand Purpose 101: Everything you wanted to know but were afraid to ask. | by Afdhel Aziz | Medium
They are walking the walk': Nike's Kaepernick campaign walks the talk on brand purpose - Digiday
Five components every strong brand should possess: Brand Promise | by Kristi Pelzel | Medium