Crypto adoption of luxury goods are on rise, after seeing million dollar properties up for sale with Bitcoin as a payment option, Birks Group, a manufacturer and retailer of jewelry and gifts, with stores and manufacturing facilities located in Canada and the United States, announced that they will also begin accepting the flagship digital asset.
Birks, established 1879, has become Canada’s leading luxury jeweler announced in a press release on November 28, 2018, that they will now accept bitcoin in eight of its 30 local stores in Canada. Birks Group partnered with the U.S. payment processor BitPay, to offer its customers faster, easier and more secure purchases. This integration makes Birks Group the first luxury retailer in Canada to accept bitcoin.
Jean-Christophe Bédos, president and CEO of Birks Group, commented on the move into the crypto ecosystem.
“BitPay will benefit our customers as we look to align ourselves with these innovative capabilities that are on the forefront of technology,” he said.
BitPay’s COO, Sonny Singh also added to the new partnership:
“Birks Group has a large number of international shoppers so allowing them to pay in bitcoin makes perfect sense.”
This news follows the recently reported story of BitPay’s Copay wallet having a potential dangerous piece of code embedded in it, which could have potentially leaked user wallet keys. However, a group on GitHub believe that it had to be exploited.