Serie A Juventus FC has more news other than acquiring football superstar Cristiano Ronaldo, as they have unveiled a partnership with blockchain-based fan engagement platform Socios to launch the Juventus Official Fan Token, which will be tradable against the platform’s native token, CHZ.
Professional Italian football club Juventus today announced a multi-year partnership with blockchain platform Socios and the plans to launch the Juventus Official Fan Token. Sometime in the beginning of 2019, fans of the club can purchase tokens through a ‘Fan Token Offering (FTO).
These tradeable Fan Token, will give access to worldwide fans support the team through a mobile voting and polling platform, with the aim to give foreign supporters a chance to experience an in depth relationship with the football club.
As the Club has over 300 millions fans spanning the globe, they also tout over 60 million fans with a digital presence. With this new fan engagement strategy they hope to draw in an even larger global audience.
According to Giorgio Ricci, Co-Chief Revenue Officer, Head of Global Partnerships and Corporate Revenues of Juventus:
“Juventus is glad to welcome Socios.com to our partners. At the Club, we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com, we believe we can offer new opportunities to our worldwide fan base to engage in a cutting-edge way with their favorite club.”
CEO & Founder of Socios.com, Alexandre Dreyfus added:
“As one of the biggest and most successful football clubs in the world, I am delighted that Juventus has chosen to work with Socios.com, and to seek the rewards that our innovative blockchain technology has to offer. Our long-term aim is to onboard more than 50 football clubs and we hope to inject an additional $300 million into the sports economy over the next few years.”